Our story so far
Why we built Complyr, and what was missing from every system we tried
As founders, we have over 20 years of experience in regulated industries, including both working together at the fastest growing motor finance lender in Europe in 2019.
We've managed complaints from both sides: as the lender and as the introducer (broker). As the businesses grew and complaint volumes increased, it became harder to keep all parties in the case aligned. Resolutions took longer, customer frustration rose, and costs escalated as adirect result.
From experience, including past mistakes, we knew that good complaint handling keeps customers loyal and protects the business brand. We couldn't afford to let either slide, so we started looking at specialist complaints systems. Here's what we found:
There was no clear pricing or free trial. Just feature dumps from people who had polished call scripts but had clearly never worked in a complaints team. We would've also had to pay extra and wait in a queue every time we needed a change. Everything felt clunky, expensive and overcomplicated.
We couldn't risk all the compromises and couldn't find a system that was truly flexible. So we built the platform we needed - flexible, fast, and collaborative for all parties involved in the case.
A system that our complaints team wanted to use. That is how Complyr was born.
Mission + Purpose
Our guiding principles
“Simplicity is the hardest, but the most valuable, thing to build. It's what drives every decision we make at Complyr”.
Our mission is to make complaint handling faster, fairer, and far less painful for businesses and their customers.
Complyr delivers intelligent complaint management software that's easy to adopt, fairly priced, and designed around real workflows, not generic CRM add-ons.
We help regulated teams streamline their complaint process, cut response times, and stay focused on what matters: fair outcomes, faster resolutions, and happier customers.
Lessons + Lived Experience
How we work matters
These values guide everything we do, from product design to how we support our customers. Because great software isn't just about features; it's about the experience it creates for the people who use it.
- People first. Always.
- We design for the people doing the work and the people affected by it. That means intuitive tools for teams, meaningful outcomes for customers, and clear insight for decision-makers.
- Clarity over complexity
- Simplicity is powerful. We remove the friction so customers aren’t left waiting while teams wrestle with clunky tools. Clarity builds confidence for customers, teams, and leadership.
- Progress is our default
- Standing still isn’t an option. We help teams move forward by streamlining what’s slow, improving what’s messy, and raising the bar with every release. Optimised products, people, and outcomes.
- Fairness builds loyalty
- Doing the right thing pays off for customers, work culture, and for the brand. Fairness and consistency builds trust and satisfaction, reduces escalation and churn, and safeguards reputation.
- Collaboration is a competitive advantage
- We believe in transparency, shared ownership, joined-up thinking, and learning through fast feedback because when teams connect, outcomes improve across the business.
- Efficiency powers better decisions
- Smooth, centralised processes produce cleaner data. That means faster insight into root causes, trends, and emerging risks. Businesses can now fix the real problem, not just patch it.
Knowledge + Empowerment
Ever thought, “there's got to be a better way”?
From slow systems to siloed teams, we've seen first hand what holds complaint case handlers back, and we've built Complyr to change this. These insights are about the lessons we've learned along the way, and what better looks like.
2025 redress system reforms in financial services
Explore the FCA, FOS and HM Treasury’s 2025 redress reforms. Learn how the changes aim to deliver faster, fairer complaint outcomes for firms and customers.
Consumer Duty at two years: FCA digital journeys and complaints
Two years after Consumer Duty, the FCA is spotlighting digital customer journeys. Poor design fuels complaints. Here’s how complaint teams can use insights to drive compliance and better outcomes.
FCA AI Sprint 2025: Why complaint handling is the test for trustworthy AI
The FCA’s AI Sprint put trust, fairness, and explainability first. See why complaint handling is the proving ground for AI in finance and how teams can apply it today.