Why we built Complyr
Built from real complaint handling experience, for teams like yours
Complaint handling is one of the hardest operational jobs in regulated industries.
You’re balancing customers who need empathy, regulators who demand consistency, and leadership who needs numbers. The work is often invisible when it’s done well, but painfully visible when it isn’t. And too often, complaint teams are left carrying that risk with systems that were never built for the job.
This is where the real pressure is: messy workarounds, repetitive admin, unreliable audit trails, and constant firefighting. Not because your team is doing a bad job, but because the tools and processes are working against you.
We understand this because we have lived it.
As founders, we have over 20 years of experience working in regulated industries, managing complaints both as the lender and as the introducer (broker). We’ve seen what good looks like, and what happens when it goes wrong.
And when we looked for complaint case management software ourselves, we did find capable systems. But too many felt built around legacy design decisions, with bloated features that made them hard to adopt, and too slow or expensive to adjust when change was needed. Often, the sales pitch was polished but lacked any real understanding of the day to day reality of regulated complaint handling.
So we built Complyr around what complaint teams actually need: a platform that removes unnecessary admin, keeps every case audit ready, supports clean collaboration across all parties, and gives your team the structure to stay consistent under pressure.
Now, complaint teams can spend less time managing the process, and more time resolving complaints properly.
You’re already doing the hard part.
Complyr gives you the structure and speed to do it fairly and consistently, and with far less effort.
Mission + Purpose
Our guiding principles
“Simplicity is the hardest, but the most valuable, thing to build. It drives every decision we make at Complyr.”
Because complaint handling is already complex enough already. Your team shouldn’t have to fight the system while carrying regulatory risk.
Our mission is to make your complaint handling faster, coordinated, and far less painful for you and your customers.
Complyr is complaint management software built for regulated teams. It is easy to adopt, fairly priced, and designed around real complaint workflows, not generic CRM systems.
So you can streamline your complaint process, cut response times, and stay focused on what matters: fair outcomes, faster resolutions, and happier customers.
Lessons + Lived Experience
How we work matters
These values guide everything we do, from product design to how we support you and your team. Becuase great software is not just about features. It is about making regulated complaint handling easier for the people doing the work, day in and day out.
- People first. Always.
- We design for the people doing the work and the people affected by it. That means intuitive tools for you, meaningful outcomes for your customers, and clear insight for business decision-makers.
- Coordination over complexity
- Simplicity is powerful but the hardest thing to do well. We help remove friction so customers aren’t left waiting for updates or solutions. Coordinated processes build confidence for you and your customers.
- Progress is our default
- Standing still isn’t an option. We help you move forward by streamlining what’s slow, improving what’s messy, and raising the bar with every release. Optimised products, people, and outcomes.
- Fairness builds loyalty
- Doing the right thing pays off for customers, work culture, and for your brand. Fairness and consistency builds trust and satisfaction, reduces escalation and churn, and safeguards your reputation.
- Collaboration is a competitive advantage
- We believe in transparency, shared ownership, joined-up thinking, and learning fast through feedback because when people connect, outcomes improve across the entire business. Everyone benefits.
- Efficiency powers better decisions
- Smooth, centralised processes produce cleaner and more reliable data. That means faster insight into your root causes, trends, and emerging risks. You can now fix the real problem, not just patch over it.
Knowledge + Empowerment
Ever thought, “there's got to be a better way”?
From slow systems to siloed teams, we've experienced first hand the challenges that complaint teams face, and we've built Complyr to change this. These insights share the lessons we've learned along the way, ongoing regulatory requirements, and what better can look like for you.
FOS insurance complaint trends: Uphold rates, claims handling and risk
Analyse long-term FOS insurance complaint data to understand upheld rates, claims handling pressure points and what trends reveal about complaint risk, governance and Consumer Duty.
Build a business case for complaint management software
Understand the data, language, and return on investment needed to convince senior leadership to invest in complaint management software.
How to choose complaint case management software
Struggling to choose the right complaint case management software for a regulated team? Cut through the noise, avoid feature overload, and find a system that actually works.